<body>
KIMBERLY KRISTEN WONG

London College of Fashion
FdA Fashion Marketing & Promotion

Year 2 Term 2: Communications & Branding
Tutors: Edwin Phiri & Jon Kitto

SUPERPUNCH!

SuperPunch! is a brand that produces fashionable beverages targeted at females with active or busy lives.
LINKS

  • Jayden Shoes
  • Play Botique
  • Love Like Candy Floss
    • ARCHIVES

    February 2009
    March 2009



    CATEGORIES

  • Weekly Assignments
  • Jon Kitto
  • Edwin Phiri
  • Brand Elements
  • Reflections
  • Design Ideas
  • Advertising Management
  • Celebrity



    • Story Board
    Friday, 6 March 2009 ♥ 22:39


    SuperPunch! will produce a moving image ad.

    • It will feature pictures of women who are the potential target customers of SuperPunch!
    • It will feature them feeling a variety of emotions such as enthusiasm and happiness, as well as tire and frustration.
    • There will be "inspiring/motivational"-ish quotes
    • It will end of with the tag line about living life to the fullest, as well as a picture of SuperPunch! products to signify the symbolism of the video.

    Images will be in the style of the following:






    I am slightly apprehensive as I have never used any movie-making programs before this project. As such I am worried that the quality and presentation of the video will not be professional enough or smooth enough. However, Jon did mention in class that the most important thing was for the concept to shine through. I hope that the images I select and the tag-line I come up with will be strong enough to allow the concept to speak out.



    Labels: ,


    ♥
    -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------