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KIMBERLY KRISTEN WONG

London College of Fashion
FdA Fashion Marketing & Promotion

Year 2 Term 2: Communications & Branding
Tutors: Edwin Phiri & Jon Kitto

SUPERPUNCH!

SuperPunch! is a brand that produces fashionable beverages targeted at females with active or busy lives.
LINKS

  • Jayden Shoes
  • Play Botique
  • Love Like Candy Floss
    • ARCHIVES

    February 2009
    March 2009



    CATEGORIES

  • Weekly Assignments
  • Jon Kitto
  • Edwin Phiri
  • Brand Elements
  • Reflections
  • Design Ideas
  • Advertising Management
  • Celebrity



    • Change in Product: SUPERPUNCH!
    Wednesday, 25 February 2009 ♥ 19:59


    Today, as I was researching spas for personal use, I realized that more and more females today are weight and health conscious, and as such are seeking spas, fitness centers as well as healthier food and drink options to maintain their figure or to get into shape.

    I then decided to look into the subject area, and was inspired to change the direction of this brand.

    Thus I have come up with a new brand: SUPERPUNCH!

    Of course, I need to do plenty more research and brainstorming, but for now this is what I have come up with.
    • SuperPunch will be a brand producing healthy, energy boosting beverages.
    • There will be different flavours.
    • It will be targeted at women with active or busy lifestyles.
    I am truly excited as I feel that this is a very interesting niche, yet profitable market that has been tested on men, yet something energy drinks manufacturers have not tapped into in the female segment!

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